Our annual HOLIDAY SEASON EVENT, "DONATE & SAVE, GIVE & RECEIVE" has begun! We warmly invite you to take advantage of STORE-WIDE SAVINGS on in-stock fine jewelry. With your donation of $10 to $50 to one of this year's selected charities, you are given DOUBLE THE NORMAL SAVINGS! Save hundreds--even THOUSANDS OF DOLLARS on your purchases, now through December 30. *See store for details. Some restrictions apply, but not many! Loose diamonds, previous purchases, layaways excluded.
Unbelievably, it's been barely over FOUR YEARS since we moved from Independence to Lee's Summit. (2018 marks our 20th year to be open to the public.) We join together as a team and say THANK YOU AGAIN for the wonderful continued support from the community and beyond. Each week we meet new friends and welcome them into the ESPECIALLY JEWELRY family! The personal referrals, notes in the mail, social media posts, and phone calls encourage us more than you'll ever know. It's a turbulent time in our world, and we pray each day to bring kindness and joy into the lives that we touch. As the new season approaches, we look forward to meeting more new friends, and serving you with continued exceptional value and quality in fine jewelry. We love you all!
A few days ago, my friend Michael, a local State Farm insurance agent, visited the store in his gorgeous 1951 Chevy Coupe. Not having the courage to drive a 3-speed on the column after so long, I asked for the next best thing--a picture with Michael and his car. After he departed, I reflected on how the simple daily interactions with you--our friends and loyal customers, are so dear to us. This past week we've met new friends and greeted ones we've known since the "beginning" of ESPECIALLY. Sharing your special times, restoring a family keepsake, hearing plans of a surprise anniversary or engagement party...it's all such a privilege.
The gift of trust and friendship is of highest value to us. It has been stated before within this blog as well as the welcome page that the relationship dynamic of this business is of greater value than diamonds. You are the ones who bring the real sparkle to the jewels we offer!
Stop in and see us some time soon. (No antique classic car required! But if you have one, I'd love a picture--with or without me in it!) Have a super, safe, happy July! God bless, Del
Many people are familiar with the Gemological Institute of America (GIA) "4-C's", which stand for CUT, COLOR, CLARITY, and CARAT-WEIGHT of diamonds. The most important of these is CUT, which evaluates the quality of the proportioning, facet arrangement, and polish of a diamond. Certain combinations of critical angles in the upper and lower portions of the diamond significantly enhance the brilliance, "fire", and brightness of it. A recent selection of a particular diamond by a client prompted me to write this blog, to draw attention to the fact that diamonds can be highly desirable, astoundingly beautiful, and very affordable in color ranges oftentimes overlooked. Simply stated...a diamond doesn't "check its brilliance at the door" just because it may possess a slightly tinted color! The diamonds in the picture are all Ideal-Cut, and have color range of "K" to "L". These exhibit maximum fire and brilliance, while offering the option of a larger, internally cleaner (higher clarity), and less expensive(!) alternative. You should see them in person! As I pondered the beloved 4-C's grading scale, the term "alphabet soup" wouldn't let me go! We tend to get so wrapped up into notions like "I want only D to G color, VS-1 clarity", or "I want a one-carat" size, while not understanding that many times some "lab" graded a diamond a "G" while a stricter lab (such as GIA or AGS) might have graded it a "J" or "K"! It literally becomes an "alphabet soup bowl" of scrambled up information, letters and numbers. Our desire is to assist you in finding the perfect diamond for you and your beloved. A diamond is so beautiful and meaningful; a keepsake to be cherished...come in and see for yourself. Whether it is "D", "G", "I", "L", or "Z", they all are special! ~Del